Our FieldSustainable
Sporting Life

Many things are forcing change in the situation that now prevails in the world. On the other hand, I feel that some things are becoming "obvious" rather than changing.
One of them is that we humans need to breathe fresh air and move our bodies to the fullest in order to keep our bodies and our minds healthy.

Many people are beginning to take advantage of the little time in their lives to run in the streets, in the parks, and along the river's edge. They chase the ball with their friends. Or more and more people seem to be heading to the mountains or to the forest.

Through sporting activities, we are becoming more aware of the wonders of nature and the comfort of being in it. We are also discovering the importance and love of family, friends, and others with whom we share our experiences.

We will live our lives with an awareness of the improvement and conservation of the global environment. And in the process, enjoy and utilize the positive values of sports. We call such a lifestyle "Sustainable Sporting Life," and by supporting its expansion, we hope to contribute to the creation of a prosperous society and global environment.

First, we will begin to propose a new lifestyle by focusing on the nature of our home field of Gifu, Itadori, where the crystal-clear surface of the water runs like a seam between the rich mountain greenery. It will be a field where you can experience a new and happy fusion of sports and lifestyle.
We also plan to open a store "The H.M.R.Y." where we, the HIMARAYA staff, have selected items that we would like to use ourselves.

Sustainable Sporting Life Business

By interlinking services, activities, and stores that take advantage of HIMARAYA's experienced sports personnel and fields, we will conduct business activities that face the important issues of our time.